While it may seem that having the last name of Kardashian or Jenner guarantees a bidding war among companies vying for their endorsements on social media, the clamor for media or sports celebrities such as Justin Bieber or Steph Curry has quieted a bit in favor of lesser-known names that companies are enlisting to hype their products. As any business matures, however, legal issues crop up of which both companies and influencers need to be aware. Moreover, we’re now seeing […]