Common characteristics of thriving law offices include a loyal client following, a high success rate, and a strategic digital marketing plan. While the first two elements seem like no-brainers, the third is a bit more difficult. Promoting a law office simply by word of mouth is often not enough to earn the confidence or business of potential clients. Digital marketing for lawyers requires a dynamic, modern approach to the market and a plan consisting of established strategies that maximize returns. While this may seem overwhelming at first, a practiced marketing plan will generate new business and ensure the retention of existing clients who are sure to be impressed with the firm’s digital marketing strategy.