digital marketing for lawyers

September 16, 2020
Keyword Search text in search bar

The Ethical Quagmire of Competitive Keyword Advertising

In the competitive landscape of Google search results pages (often referred to as SERPs), a top ten (or page one) ranking can literally make your brand. It all but guarantees that you will stand out to your target audience and potential customers will click through to your website. But what happens when a competitor gets wind of your success and tries to piggyback onto your brand? When one company uses another company’s brand name in their Google Ad campaigns or […]
August 9, 2017
Digital Marketing for a Law Office

Digital Marketing for a Law Office

Common characteristics of thriving law offices include a loyal client following, a high success rate, and a strategic digital marketing plan. While the first two elements seem like no-brainers, the third is a bit more difficult. Promoting a law office simply by word of mouth is often not enough to earn the confidence or business of potential clients. Digital marketing for lawyers requires a dynamic, modern approach to the market and a plan consisting of established strategies that maximize returns. […]
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