Consumers use the internet to make a variety of decisions, including what products to buy and what professionals to hire. During their research, many consumers go online to look at reviews the business has received on local business directories like Yelp or Google+. Online reviews can have a huge effect on the success of your business so it is important to understand your rights should your business receive a negative one. If your business has received a negative online review, it could be that you and your business are being defamed. Before taking action, you should consider using any dispute or review process provided by the review site.