September 16, 2020
Keyword Search text in search bar

The Ethical Quagmire of Competitive Keyword Advertising

In the competitive landscape of Google search results pages (often referred to as SERPs), a top ten (or page one) ranking can literally make your brand. It all but guarantees that you will stand out to your target audience and potential customers will click through to your website. But what happens when a competitor gets wind of your success and tries to piggyback onto your brand? When one company uses another company’s brand name in their Google Ad campaigns or […]
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